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Why Your LinkedIn Profile Has a Job Whether You Give It One or Not

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Ten years ago, if you met someone in business and went to look them up... you'd Google them.

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If they didn't have a website, you'd think: “They can’t be that serious.”

When someone perceives you as un-serious (as in “not earnest”), you just got downgraded.

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That was 10 years ago. Now?

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The same thing happens with LinkedIn.

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People expect to find you there. They're going to search. Google. ChatGPT. LinkedIn.

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If you don't have a profile or your profile is unclear or incoherent... same result.

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AND (do not sleep on this part) - your LinkedIn profile is going to show up in all 3 places: Google, ChatGPT, and LinkedIn searches. That’s big.

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If you're in business, and if you're serious about it, the LinkedIn box needs to be checked.

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Here's where it gets tricky.

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Most business owners know LinkedIn matters.

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Everyone's got a framework. Everyone's posting five times a week and making 25 comments a day while supposedly running a real business.

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Someone's sharing their "proven system" right next to another person's "game-changing approach".

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All of that shhhht just dilutes your clarity about your brand and your message.

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It's like trying to write a song while someone else's music is blasting in your ear.

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Even if you're not copying anyone... it seeps in.

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You can’t hear your song in your head as clearly as you need to.

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You sit down to update your profile and suddenly you're writing in some not-quite-your-own voice.
Generic headlines that could belong to anyone.
Vague language about "helping companies grow."

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Your legitimate accomplishments are buried in the experience section, like they don’t even matter.

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It happens.

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In part, because we lose our own plot when we immerse ourselves in others’.
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And in part because we take for granted what we've done, what we've built, and - this is highly important - that it would matter to someone else.

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We assume people already know. Or worse, we assume they won't care.

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But they do care.

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Because that information helps them build a picture.
It fills in blanks.
It gives them context about whether you're the real deal.

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Your LinkedIn profile has a job now.
Whether you give it one or not.
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​People (and machines) look for it to find out about who you are.

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It feeds the systems that propagate your brand everywhere else.

You really can't afford to abdicate that.

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The question is: how do you do that, considering you’re a business owner, not a content creator?

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That question is what triggered this conversation with Natasha Walstra.
(And it is killer, if I may say so.)

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The vast majority of business owners are either avoiding LinkedIn because it’s “too much”, or they're burnt out from trying to keep up with tactics that don't fit how they work.

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Natasha helps business owners take a different approach altogether. She shows you the role LinkedIn should have in your ecosystem - without it consuming your time or pulling you away from actually running your business.

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We talk through:
- Why the noise makes this harder than it should be
- How to stop it from warping your clarity, and
- How to make LinkedIn work as a practical business asset instead of another burden on your shoulders.

TBH, every business owner should listen to it.
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But especially if you know LinkedIn matters and you're tired of feeling like you have to become a content creator to do it right.

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Listen to or watch this episode on Spotify, Apple podcasts, Youtube, or your favorite platform!

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(Subscribe and get the episodes a day early!)

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Become the best version of yourself,

(You can see Natasha's guidance on my updated LinkedIn profile. )

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#golden-0226