When progress looks like a mess | The Golden Thread


The Golden Thread

Clear Vision → Clear Priorities → Clear Path


After a Monster Q1...

Before we get too deep in the 'Thread', I want to pause to celebrate (something I'm learning to do...).

I'd like to share some news about a few people I'm extremely proud of.

Q1 was a landmark quarter for each of my advisory clients.

I shared Daniel Wakefield's breakthrough last week. (2nd best rev month, completely different business and leader.)

Joe Drake and David Crump had Axiom's best quarter ever while leading through unimaginable personal challenges.

My two startup founders each went from zero to launched with full pipelines in the same quarter.

And a new client making a return from burnout - with fresh legs and a new skill set to keep them that way.

The revenue is a good thing, no doubt about that.
But their leadership growth is even more valuable.
Less quantifiable than revenue, but much more impactful.

I've never said this publicly, but each of my one-on-one advisory clients is at the top of their field.
Arguably the best in the world at what they do.

But building a business around expertise is a different skill.
Expertise businesses hit ceilings that have nothing to do with how good you are at the work.
They come to me to prepare for and guide them through that.

So of course I'm proud.
I'm proud to be a part of it.
I'm even more proud watching them step into leadership.
Becoming the leader they aspire to be, and that their business needs them to be.
Seeing them use the principles and their hard work pay off.

The transformation of the business and the leader.

I tell them these things individually. But there's something extra about sharing it publicly.

And even though I can't mention all of the details. And sometimes I can't mention names.

They know who I'm talking to.


Your Early Systems Are Supposed to Feel Clunky

She'd finally done it.

For months she'd been trying to fill her pipeline.

And now, leads were coming in.
She was having conversations.
Multiple things in motion at once.

And she was frustrated.

The system she'd built to manage it all felt clunky. Too many open prospects and no clear way to say "this one's in, this one's out."

She wanted it all to fit together nice and neat.

That's a reasonable thing to want out of a pipeline. It's a system to help you keep track of prospects. But it takes judgment to run, especially early on.

And at this stage, the goal is progress, not perfection.

She thought the clunkiness was a sign something was broken.

But it wasn't.

This is someone who delivers polished work to clients. She's used to clear outcomes and precision.

So she was measuring her own internal system against that standard.

But the 'clunkiness' was actually a sign that something good was happening.

Those clunky parts were the new problems. She couldn't have had them a few months ago. There wasn't enough moving yet to create them.

By the end of the conversation she said: "Each stage brings its own new learnings."

The frustration didn't disappear. But it shifted from "this isn't working" to "this is working, and now I need to tighten it."

Here's how progress looks at this stage.

You build the first working version of a thing. You run it. It creaks somewhere. You tighten the spot that creaks. You run it again.

It can be tricky, because expertise business founders don't grade things this way. They've spent years delivering polished work for clients. So when they build something for themselves and it doesn't feel as tight as their client work, they assume the whole approach is off.

That was a big trap for her.

The sense that her pipeline wasn't running the way it should was pulling her attention off the work that actually moved things forward.

She felt like she had to fix everything at once, when the move was to keep running the plan and fix the loudest thing.

Don't let perfect be the enemy of good.
And don't let imperfection distract you from what matters.

Keep working the plan.
Solve one thing at a time.
Work the plan some more.

That's when the next stage shows up.


Find out where you actually are

The 90-Day Business Growth Roadmap tells you which problems on your plate right now are stage-appropriate and which ones are actually in your way. So you know what to tighten and what to leave alone. Takes a few minutes.


I limit my 1-on-1 advisory to 6 clients.

Expertise business owners, elite at what they do, ready to level up the business.

I'm filling the last spot in mid-May.

It's deep work, on the business and the leader.

If you want to talk about it, reply to this email.


Build the business you envision,

Nick Berry

🌐 NickBerry.info
📊
Redesigned.Business
🎧 Podcast: The Business Owner's Journey


P.S.
Not sure where to start?
🟢 Learn the 5 Stages every expert-led business moves through
🟢 I'll build a (free) 90-Day Growth Roadmap for your business
🟢 See how I work with founders at Redesigned.Business


3 Great New Episodes of The Business Owner's Journey

Jay McCauley: Claude Cowork, Software for One, Ship Ugly, and Fractional Tech Partners

Youtube | Apple Podcasts | Spotify | Buzzsprout

Jordan DiPietro: The 3H Leadership Framework and Why Every Founder Needs a Coach

Youtube | Apple Podcasts | Spotify | Buzzsprout

Debbie Oster: Messaging Strategy, Marketing Leadership, and Agency

Youtube | Apple Podcasts | Spotify | Buzzsprout



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Redesigned.Business, Nick Berry

Growth Advisor for expertise businesses ⚡ Founder, Redesigned.Business ⚡ Guiding Expert Founders out of the Messy Middle ⚡ 4x Inc5k ⚡ 20+ Yr CEO/Founder ⚡ Host: The Business Owner’s Journey Podcast 🟢 Weekly notes for expert-led businesses on business growth, leadership decisions, and navigating the tension between progress and chaos.​

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