How to Become the Person Your Business Needs You to Be
Sometimes my podcast interviews just hit me with the right message at the exact right time.
Yep, it happens to the host, too.
Here’s a current example:
We spent most of last season of The Business Owner’s Journey talking about how you work ON the business (strategy, systems, etc).
And naturally, I learned a lot.
But as I was getting ready for Season 3, I had this leadership identity thing on my mind.
Specifically, how significant the way you view yourself is to your business (and your life).
I’ve come to believe 100% that the person you become is what determines what you’re actually going to accomplish.
It’s something I’ve been looking at really closely lately.
You can be a committed student of the mental game, but you'll still hit a ceiling if you don’t understand the leader your business needs you to be.
If you don’t shape that view of yourself, you’re never actually going to become the person who can hit those bigger goals.
No one understands and explains that better than Anthony Trucks.
If you don’t know Anthony, here’s why I wanted him to open this season:
I’ve known him for over ten years. I’ve watched him go from starting his business to speaking on stages alongside people like John Maxwell.
Between the NFL, growing up in foster care, and building multiple companies, the guy has a hell of a resume.
But the reason I wanted to open the season with him is because of how he thinks.
He doesn't do the "rah-rah" motivational-cheerleader thing.
He focuses on how you actually shape your view of yourself to get results.
He calls it Dark Work.
Here's what hit me during our conversation:
The goals you’re chasing right now are asking you to behave in ways you don’t yet see yourself behaving.
That's identity gap.
Think about it.
You want to scale, but you still see yourself as the person who does the work.
Delegation sounds good in theory, except you're still the person who knows best.
And leading? That's hard when you're wired to be the producer.
When motivation wears off (and it always does), you don't rise to your goals.
Your default habits and actions take over. The ones tied to who you actually see yourself as.
You don't get results that require behaviors you don't naturally see yourself doing.
A lot of founders get stuck because they're doing what got them to this point, instead of doing the work their next stage actually demands.
So the real questions become:
Who does your business need you to become?
And more importantly, how do you actually become that person?
