Differently Better?

I let my guests use my business as the crash-test dummy.

This week positioning strategist Joe Daniels put my advisory offer through his four-part Point of View Canvas and found the cracks fast.

First punch:
“Being better blends in. Being different can miss. You have to be differently better.”

Instant headline rewrite.

Then he said...

1️⃣ Your niche isn’t a demographic - it's marriage-material traits you'd fight to keep.
Don't think clarity is about who you'd work with. It's not.

It's about who you'd regret losing.

2️⃣ Differentiation isn't shouting louder.
Most coaches sound the same. Joe’s test: can you name why your difference actually matters?

3️⃣ Your problem isn't working harder - it's the hamster wheel itself.
You're optimizing what should be replaced.

4️⃣ Positioning is a filter, not a tagline.
If your prospects still hesitate, your messaging isn’t clear. It’s muddying the water.

5️⃣ Great positioning stings before it clarifies.
If you're comfortable, you're probably blending in. Step into discomfort to get seen clearly.

…Joe’s workshop will sting a little and clarify a lot.

👇🏻👇🏻👇🏻

📈 Which stage of business are you in?

Every owner travels the same five milestones, from Sales Engine survival mode to Legacy Builder freedom.

👉🏻 Find out which one you're in now (6 min or less)

The Tree Model for Delegation

This is the simplest guide I've seen for delegation. I mean, look at the picture 😅

But there's a bigger lesson embedded in it...

Delegating authority is different from delegating tasks.

​Check out the Tree Model.​

Have a great rest of your week,

We've added playlists! Binge at will!

​Episodes to Get to Know Nick Berry ​

​Episodes About Leadership in Business ​

​Interviews with Book Authors ​

​Episodes About Marketing Your Business ​

​Episodes About Business Coaching and Peer Groups ​

​Episodes About Mindset for Business Owners ​

​Episodes About Franchise Businesses