Why Traction Creates New Problems
Most business owners think the hard part is getting off the ground.
‘Fraid not. New pain starts after you get traction.
Welcome to the messy middle, aka business purgatory.
The messy middle is the stage where your business is successful enough to be chaotic, but not designed well-enough to run without you.
It’s the point where:
🔸 The founder can’t personally keep all the plates spinning anymore.
🔸 Growth creates friction instead of freedom.
🔸 What used to work… doesn’t.
🔸 Activity seems busy but not aligned.
🔸 Decisions feel reactive, not strategic.
🔸 Revenue depends too much on your production
🔸 The business is bigger than your old model, but not yet big enough for your next one.
You’re stuck between “it works” and “it works without you.”
That’s the messy middle.
Now - there is good news:
You don’t escape the messy middle by grinding harder or trying to outrun mistakes.
You escape it by evolving.
What does that look like?
🔹 You learn how to lead without building yourself into the bottleneck
🔹 You implement a true strategy: clear model, clear direction, clear priorities.
🔹 You get the business out of your head and into a system everyone can run.
🔹 You build actual infrastructure so the business isn’t held together with duct tape.
🔹 You stop producing the results directly and start producing them through others.
The solution is to create new leverage.
That’s how you get out of the messy middle.
You’ve got to create new leverage.
You don’t fix the messy middle all at once. You solve the right problems in the right order. And once you do, momentum comes back fast. It’ll be faster than you remember, and it’s compounding.
You don't need to figure it all out as you go. It's slow and expensive.
If you want to talk about avoiding that path, that's what I'm here for.
👉🏻 Book a 20-minute call and let's talk.
