You don’t get in shape before you hire a trainer.
You hire the trainer to get in shape.
A couple of days ago I had a great conversation with a founder who is two years in business.
She’s sharp and has a great service.
They’re growing and the momentum is picking up.
When I mentioned quarterly planning, she said:
“I don’t know about that... I can't see past one to two months ahead right now.”
I smiled because I’ve heard it a hundred times.
- And because I’ve had that mindset.
For some reason we don’t feel ready for the guidance until we’re drowning without it.
Feeling “not ready” is usually the sign you need support the most.
You’re bumping into the limits of how you operate now.
Not wrong. Just outgrown.
The way forward is NOT to “try harder”.
You’ve got to change how you operate.
To get off of the hamster wheel, you have to trade muscle for mechanics.
For your business to keep growing you can’t keep being the engine.
You’ve got to become the architect.