A Transferrable Business is a Valuable Business

You don’t need to sell your business.
But you do need to build it like you might.

That’s the mindset Austin Peterson brings.
He’s a CFP and co-founder of Backbone Planning Partners, and he works with $5–25M founders to create businesses that are valuable, optional, and transferable.

His message is clear:
If the business only works when you do—it’s not worth much to anyone else.

Austin sees owners wait too long.
They assume their business is the plan.
Then one day they’re tired, boxed in, and cash is tight.

His solution?
Tight cash flow systems.
Clarity around personal wealth.
A plan that lets you own your business—without it owning you.

Also: he runs a full valuation every year.
Because what gets measured gets managed.
And most owners are way off.

This episode lays out what it really takes to build a business that can outlive you, fund your lifestyle, and still fetch a premium when you’re ready to step back.

Watch or listen to Austin's interview wherever you prefer

👇🏻👇🏻👇🏻

To: Reader

From: Nick

Subject: Know your bottleneck.

Every owner I know has one thing in common:
They feel stuck before they know why.

Revenue’s fine.
Team’s growing.
But something’s off. And the old playbook isn’t cutting it.

I built the Business Alignment Checkup for That. Exact. Reason.

It’s a short diagnostic (<6 minutes) and it maps your business to one of 5 stages that businesses ALWAYS go through.

But more importantly, it shows why you’re stuck.
And what to do about it.

You’ll get a custom Growth Profile and 90-day Roadmap in your inbox - instantly.
Totally free. No catch. No spam.

It’s the same tool I use in private advisory sessions with founders to diagnose and lay out our gameplan for them to scale.

Let's make your business worth the effort you're putting into it.

👉🏻 Take the Alignment Checkup​

If you’ve been building without a clear path forward, this is the path.

[Tip] Every business owner needs a 'Weekly Operating Routine' to:

✅ Plan your week so you stay in control
✅ Keep everyone aligned on priorities, so important work gets done
✅ Track progress toward goals
✅ Bring accountability to the forefront

​Here's mine.

Have a great rest of your week,

Nick Berry 🌐 NickBerry.info ​ 📊 Redesigned.Business​ 🟢 Podcast: The Business Owner's Journey​ ​​​​​​​​

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We've added playlists! Binge at will!

​Episodes to Get to Know Nick Berry ​

​Episodes About Leadership in Business ​

​Interviews with Book Authors ​

​Episodes About Marketing Your Business ​

​Episodes About Business Coaching and Peer Groups ​

​Episodes About Mindset for Business Owners ​

​Episodes About Franchise Businesses