Growing a HoldCo, Attracting and Retaining Great Leaders


The Business Owner's Journey

In 2007, my partner and I started building a holding company.

I would describe our strategy at the beginning as ‘Just go’…

I spent the next 15+ years starting, acquiring, growing, and selling businesses.

Several dozen of them, holding as many as eight operating brands at once.

Recognized for growth, culture, and client satisfaction multiple times.

But it took us several years to design a true strategy.

We were figuring a lot of it out as we went.

What worked, what broke, and how to refine our approach.

I wish I had known Chase Murdock back then.

Watching what he and his team are building now, they have a strategy that’s designed to win.

They have an intentional, disciplined strategy for building a diversified holding company.

They’ve built a system that makes businesses better under his ownership.

They’re placing bets on the right industries, businesses, and leadership, and creating an environment where great operators thrive.

We had a conversation on The Business Owner’s Journey and unpacked:

✅ The three bets Decada makes with every acquisition (industry, business, leadership)

✅ How they’re attracting and retaining top-tier operators

✅ Why they’re expanding beyond acquisitions to build a broader community for business owners

✅ What Chase has learned about long-term ownership vs. flipping businesses

This is the kind of conversation I wish I had access to when I started my journey.

If you like business strategy or acquisition entrepreneurship, keep an eye on Chase Murdock and Decada Group. 👀

Have a great rest of your week,

Nick Berry

🌐 NickBerry.info

📊 Redesigned.Business

🟢 Podcast: The Business Owner's Journey

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We've added playlists! Binge at will!

12 Days of Business | 📺Youtube | 🎧 Listen Notes

Episodes to Get to Know Nick Berry | 📺Youtube | 🎧 Listen Notes

Episodes About Leadership in Business | 📺Youtube | 🎧 Listen Notes

Interviews with Book Authors | 📺Youtube | 🎧 Listen Notes

Episodes About Marketing Your Business | 📺Youtube | 🎧 Listen Notes

Episodes About Business Coaching and Peer Groups | 📺Youtube | 🎧 Listen Notes

Episodes About Mindset for Business Owners | 📺Youtube | 🎧 Listen Notes

Episodes About Franchise Businesses | 📺Youtube | 🎧 Listen Notes

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Nick Berry

Founder // CEO // B2B Service and Creator Business Advisor // 🟢 Truthteller // Build best-in-class businesses & shorten the learning curve for owners *serious* about scaling // Subscribers get exclusive perks from the Weekly Podcast: 'The Business Owner's Journey'.

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