The Business Owner's Journey

Nick Berry interviews Jessica Rhodes on how businesses can leverage podcasting to grow.

[NEW Episode] Jessica Rhodes: How and Why Businesses Should Be Leveraging Podcasts to Cut Through the Noise

Ok, not every business needs their own podcast. (I’ve changed my mind.)

But if you’re thinking about podcasts only in terms of audience reach, it’s a mistake.

While most business owners are chasing impressions,
there is a tidal wave of others figuring out how to use the same medium to refine their message, build trust at scale, and have high-leverage conversations that turn into sales.

Jessica Rhodes saw it coming.
In 2013, when no one was talking about “podcast guesting” as a growth strategy, she started the world's first podcast booking agency - Interview Connections.

Now 30,000+ interviews later, she’s seen what really drives business outcomes.

She explains how to use podcasts like a business owner, not a guest looking for a mic.

We covered:
-> The 3 real reasons to be a podcast guest (and why audience size isn’t one of them)
-> Why reps matter for your message, your confidence, and your positioning
-> The difference between “appearing” and “connecting”
-> What podcasting teaches us about how buyers are making decisions right now

(We also agreed for her to come back on as guest-host and interview me.
Never done it before. Again, Jessica is innovating 🙂.
Drops next week)

You can always learn from someone who’s been ahead of the curve for over a decade.
You’ll see marketing <> podcasts (and your visibility in general) differently.