"The definition of a nightmare is having a big dream and a bad team."

-John Maxwell

The Weekly Habit to Get Out of the Weeds

If I had a mandate (or could recommend one thing) as a starting point to getting out of the weeds, it would be a Weekly Operating Routine.
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Especially for the owner.

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You can’t dig out while you’re drowning in the day-to-day.
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This simple rhythm is like a gateway... It brings order to the chaos, and it just makes sense.

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I've seen the lightbulb come on with owner after owner.

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My routine is a closed-loop that:

• Prevents fires instead of fighting them
• Aligns focus to what actually moves the needle
• Turns reactive chaos into proactive momentum
• Creates more coordination with less supervision

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Think of it as a heartbeat for your week:

🔹 Weekly Kickoff (start): Set focus, identify leadership opportunities and intentions
🔹 Weekly Alignment Meeting (WAM): Keep the team rowing the same direction
🔹 Weekly Individual Meetings (WIMs): Remove blockers and develop people
🔹 Weekly Wrapup (finish): Count wins, capture lessons, set up next week

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The structure gives you:
✅ A plan so you stay in control
✅ Clear priorities so important work gets done
✅ Visibility to track progress
✅ Real accountability (without micromanaging)

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Rhythm > heroics.
Get control → get unstuck → then grow, baby, grow. In that order.

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Reply to this email with “WEEKLY” and I’ll send you the Weekly Operating Routine 1-pager.

The Business Owner's Journey Podcast

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7 Smart Podcast Strategies from Jessica Rhodes

Seven simple yet powerful insights Jessica Rhodes shared for business leaders to leverage podcasts:

1. She built her podcast booking business from home while becoming a new mom, leaning into her confidence in outreach from her door-to-door canvassing past.
2. Podcast guesting lets potential clients get to know, like, and trust you before any sales pitch even starts.
3. A single podcast interview won’t cut it. Consistent guest appearances sharpen your voice, authority, and reach.
4. Every episode you guest on becomes reusable content, turning conversations into evergreen marketing assets.
5. If you only appear sporadically, you’ll never reach ‘excellent’. Frequent exposure is the path to mastery.
6. Make discovery easy: create value ahead of selling, so prospects come with familiarity and trust.
7. When people have already heard your voice and your message, the buying process speeds up - they're already viewers, listeners, and fans.

You should be getting more mileage from podcasts, whether you're a host or a guest.

🎧 Check out the full interview with examples.

The Difference in $300k and $2million?

It's not a marketing issue.

Not the sales process.

The key to making the leap from $300k to $2million is an identity shift, and I explained how in this Linkedin post yesterday.

Have a great rest of your week,

(don't forget to reply "WEEKLY" for that 1 pager!)